The 4GreenPs Approach:
Product. Price. Place. Promotion. With a Green Twist

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Strategic Marketing for Sustainable Brands™

You may know about the Four Ps of Marketing – Product, Price, Place and Promotion. Known as the Marketing Mix, they’re the key elements a marketer must consider when launching a product or service.

Unfortunately, most marketers think only of the last P – Promotion. That’s where the fun, the buzz, and the PR comes in. But if you haven’t thought through Product, Price and Place (as well as your competition, your target market size, and your customer care-abouts), you’ll just waste your time and money on Promotion.

That’s why we’re the 4GreenPs. First, we think Strategically, analyzing each of the 4Ps. Then we think about Sustainability. Only then do we implement the last P – Promotion.

Lynn Miller, Shorty Award Recipient for Best Green Content

We bring a highly analytical, measured approach to marketing and communications.

We do a whole lot more than focus exclusively on "buzz."

What’s the point of buzz if it doesn’t build your business?

That said, we sure know how to generate buzz. That's our CEO at center in the CNN photo to the left at the Shorty Awards, also known as the Oscar's of Twitter.

Our Values: Client Relationships and The Triple Bottom Line

At the heart of every client engagement is our passionate belief in:

Customer Relationships: The Customer is King (or Queen)
The Triple Bottom Line: Corporate Social Responsibility

1. Customer is King (or Queen)

We love our clients. Really, really love them.

Having worked on the corporate side for years, our President had her fill of consultants and agency-types with more attitude than smarts or a sense of good old-fashioned customer service. We believe in serving the client first, and building a relationship that functions like a team. We think you’ll see that core value come through loud and clear as you read through our many client testimonials. We play nicely with others. Sounds like a minor thing, but it’s not something to be taken for granted.

“We cannot thank you enough…”

Bernie Prince, Co-Founder, FRESHFARM Markets

2.People, Planet, Profit: Corporate Social Responsibility

The common thread through all of our client engagements is that we help:

Reach more people with sustainable products, services, and causes;
Figure out how to make a business as sustainable as it can be and then assess how best to communicate CSR initiatives externally, if at all. (Yes, you read that right…if at all).

“Lynn is passionate about ‘green’ and helps bring it to the mainstream through social media and other innovative media. She is a force to be reckoned with in the sustainability field.”