Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Essential Twitter Tips for Crisis Communications

Posted by Lynn Miller on Sun, Aug 28, 2011

In just four days, we've been surprised by an earthquake and humbled by the fury of Hurricane Irene.  After being stranded in DC following the quake, I forgot how to text tweet - leaving me incommunicado. And while monitoring Twitter during Hurricane Irene, I realized that more widespread adoption of just a few Twitter best practices could speed the flow of information during a crisis.

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Tags: non profit communications, Twitter, Crisis Communications

HubSpot Reinvents the Press Release: The Twitter News Release

Posted by Lynn Miller on Fri, Aug 19, 2011
For more than five years, marketing thought leaders have pronounced the press release dead – or at least on life support.  At first, the PR Establishment disagreed (and many Old Schoolers still do). But in 2008, the Securities and Exchange Commission ruled that “under certain circumstances” website and blog posts counted as full disclosure under Regulation FD.  Soon, the announcement of acquisitions via blog post – instead of the news wire – became commonplace, at least in the tech industry.

No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog.  What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.

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Tags: Public Relations, Twitter, Inbound Marketing, B2B Blogging

An Insider’s Look at a Green Internship: 4GreenPs’ Intern Talks to “Eye of the Intern”

Posted by Lynn Miller on Mon, May 16, 2011

Three years into Twitter now, and great things still happen. A few weeks ago, a sharp eyed tweeter caught my blog post about best practices for hiring interns in sustainable businesses.  The result? An invitation to our intern, Adrienne Weil, to blog about her experience working with 4GreenPs.

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Tags: Green Marketing, Twitter, Washington DC Region: Green Business

Read Before ReTweeting: The Curious Case of the EConsultancy Social Media and Online PR Report RTs

Posted by Lynn Miller on Fri, Oct 08, 2010

A flurry of ReTweets about a new EConsultancy social media market study caused me to raise an eyebrow late Friday afternoon.

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Tags: Twitter, Social Media