In just four days, we've been surprised by an earthquake and humbled by the fury of Hurricane Irene. After being stranded in DC following the quake, I forgot how to text tweet - leaving me incommunicado. And while monitoring Twitter during Hurricane Irene, I realized that more widespread adoption of just a few Twitter best practices could speed the flow of information during a crisis.
Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog
No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog. What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.
Three years into Twitter now, and great things still happen. A few weeks ago, a sharp eyed tweeter caught my blog post about best practices for hiring interns in sustainable businesses. The result? An invitation to our intern, Adrienne Weil, to blog about her experience working with 4GreenPs.
A flurry of ReTweets about a new EConsultancy social media market study caused me to raise an eyebrow late Friday afternoon.