Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Thanksgiving: A Missed Opportunity for CSR

Posted by Lynn Miller on Mon, Nov 28, 2011

For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store. 

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Tags: Green Marketing, Sustainability Communications, Public Relations, CSR: Corporate Social Responsibility, Social Media

Smart Green Marketing Trends: New Ways to Reach Mainstream Consumers

Posted by Lynn Miller on Sat, May 21, 2011

If there’s one mantra I repeat over and over, it’s “Don’t preach to the deep green choir.”

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Tags: Green Marketing, Sustainability Communications

Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011 (Part 1: Sustainability Trends)

Posted by Lynn Miller on Fri, Jan 28, 2011

By now, you’ve probably read some marketing and sustainability trend forecasts for 2011. Why another? Because there’s not another one out there exactly like this one!

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Tags: Green Marketing, Sustainability Communications

CleanTech Marketer? GreenTech Marketer? Organic? Natural? Eco-Friendly? Better Know Why December 10 is An Important Day!

Posted by Lynn Miller on Fri, Dec 10, 2010

If you’re a marketer of “green,” “eco-friendly,” “natural,” “sustainable,” or “organic” products, today’s date – December 10, 2010 – should be circled on your calendar.

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Tags: Green Marketing, Sustainability Communications

Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

Posted by Lynn Miller on Sun, Nov 14, 2010

Seventh Generation has announced on its blog, Twitter stream and FaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.”

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Tags: Sustainability Communications, Public Relations, Crisis Communications

Managing and Disclosing: Where’s Jeffrey Hollender?

Posted by Lynn Miller on Tue, Nov 02, 2010

Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.

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Tags: Green Marketing, Sustainability Communications, Public Relations, Crisis Communications, Social Media

The Fortune 500 at GreenFest: Talk About Mainstream Green!

Posted by Lynn Miller on Tue, Oct 26, 2010

When I attended GreenFest three years ago, it was my first close look at sustainable businesses in action. The exhibitors at GreenFest ’08 – the organizers’ fifth expo – tended to be small eco-entrepreneurs selling upcycled jewelry, fairtrade clothing, and organic food and personal care products.

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Tags: Green Marketing, Sustainability Communications, Washington DC Region: Green Business