For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store.
Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog
(Read Part I, Top Sustainability & CSR Trends).
Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.
A flurry of ReTweets about a new EConsultancy social media market study caused me to raise an eyebrow late Friday afternoon.