Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Thanksgiving: A Missed Opportunity for CSR

Posted by Lynn Miller on Mon, Nov 28, 2011

For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store. 

Read More

Tags: Green Marketing, Sustainability Communications, Public Relations, CSR: Corporate Social Responsibility, Social Media

Part II of the Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011

Posted by Lynn Miller on Sat, Feb 05, 2011

(Read Part I, Top Sustainability & CSR Trends).

Read More

Tags: RoI, Inbound Marketing, Online & Social Media Metrics, Social Media

Managing and Disclosing: Where’s Jeffrey Hollender?

Posted by Lynn Miller on Tue, Nov 02, 2010

Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.

Read More

Tags: Green Marketing, Sustainability Communications, Public Relations, Crisis Communications, Social Media

Read Before ReTweeting: The Curious Case of the EConsultancy Social Media and Online PR Report RTs

Posted by Lynn Miller on Fri, Oct 08, 2010

A flurry of ReTweets about a new EConsultancy social media market study caused me to raise an eyebrow late Friday afternoon.

Read More

Tags: Twitter, Social Media