Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Planning for the Unthinkable: Managing PR Crises

Posted by Lynn Miller on Mon, Jan 16, 2012

The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend.  Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.

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Tags: Case Studies, Public Relations, Crisis Communications

Thanksgiving: A Missed Opportunity for CSR

Posted by Lynn Miller on Mon, Nov 28, 2011

For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store. 

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Tags: Green Marketing, Sustainability Communications, Public Relations, CSR: Corporate Social Responsibility, Social Media

Messages Trump All at the Thoth Awards

Posted by Lynn Miller on Tue, Sep 27, 2011

If you’re in the Washington, DC area, you may have seen headlines about last week’s 43rd annual Thoth Awards.  Billed as “the best night of the year in PR,” it’s a major event for DC area PR agencies, Independent PR Alliance members, and in-house communications teams.   

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Tags: non profit communications, Public Relations, CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business

The Entrepreneur's Dream: Build It and They Will Come

Posted by Lynn Miller on Tue, Sep 13, 2011

It happened again today. I got a phone call from an entrepreneur seeking advice about how to grow his business.

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Tags: Green Marketing, Entrepreneurs, Public Relations, Inbound Marketing

HubSpot Reinvents the Press Release: The Twitter News Release

Posted by Lynn Miller on Fri, Aug 19, 2011
For more than five years, marketing thought leaders have pronounced the press release dead – or at least on life support.  At first, the PR Establishment disagreed (and many Old Schoolers still do). But in 2008, the Securities and Exchange Commission ruled that “under certain circumstances” website and blog posts counted as full disclosure under Regulation FD.  Soon, the announcement of acquisitions via blog post – instead of the news wire – became commonplace, at least in the tech industry.

No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog.  What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.

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Tags: Public Relations, Twitter, Inbound Marketing, B2B Blogging

Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

Posted by Lynn Miller on Sun, Nov 14, 2010

Seventh Generation has announced on its blog, Twitter stream and FaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.”

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Tags: Sustainability Communications, Public Relations, Crisis Communications

Managing and Disclosing: Where’s Jeffrey Hollender?

Posted by Lynn Miller on Tue, Nov 02, 2010

Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.

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Tags: Green Marketing, Sustainability Communications, Public Relations, Crisis Communications, Social Media

Heading to the PRSA Conference? There’s An App For That! (And Here’s My Four Star Review!)

Posted by Lynn Miller on Sun, Oct 17, 2010

We all knew that this was the year of mobile marketing. In September, Apple CEO Steve Jobs announced that 6.5 billion apps had been downloaded from the App Store – with more than half of those downloads coming in just the past six months.

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Tags: Public Relations, Mobile Marketing