The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend. Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.
Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog
For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store.
It happened again today. I got a phone call from an entrepreneur seeking advice about how to grow his business.
No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog. What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.
Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.
We all knew that this was the year of mobile marketing. In September, Apple CEO Steve Jobs announced that 6.5 billion apps had been downloaded from the App Store – with more than half of those downloads coming in just the past six months.