Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Three Key Takeaways from the HubSpot Users Conference

Posted by Lynn Miller on Thu, Sep 22, 2011

Last week I joined 1,000 other online (or inbound) marketers in Boston to hear Guy Kawasaki, Brian Halligan and Dharmesh Shah talk about the future of inbound marketing – and to finally meet one hundred or so other HubSpot partners “In Real Life."

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Tags: Green Marketing, Marketing Trends, Cleantech Marketing, Marketing Metrics, Greentech Marketing, HubSpot Tips, Inbound Marketing

The Entrepreneur's Dream: Build It and They Will Come

Posted by Lynn Miller on Tue, Sep 13, 2011

It happened again today. I got a phone call from an entrepreneur seeking advice about how to grow his business.

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Tags: Green Marketing, Entrepreneurs, Public Relations, Inbound Marketing

HubSpot Reinvents the Press Release: The Twitter News Release

Posted by Lynn Miller on Fri, Aug 19, 2011
For more than five years, marketing thought leaders have pronounced the press release dead – or at least on life support.  At first, the PR Establishment disagreed (and many Old Schoolers still do). But in 2008, the Securities and Exchange Commission ruled that “under certain circumstances” website and blog posts counted as full disclosure under Regulation FD.  Soon, the announcement of acquisitions via blog post – instead of the news wire – became commonplace, at least in the tech industry.

No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog.  What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.

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Tags: Public Relations, Twitter, Inbound Marketing, B2B Blogging

Part II of the Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011

Posted by Lynn Miller on Sat, Feb 05, 2011

(Read Part I, Top Sustainability & CSR Trends).

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Tags: RoI, Inbound Marketing, Online & Social Media Metrics, Social Media