Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Managing and Disclosing: Where’s Jeffrey Hollender?

Posted by Lynn Miller on Tue, Nov 02, 2010

Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.

Read More

Tags: Green Marketing, Sustainability Communications, Public Relations, Crisis Communications, Social Media

The Fortune 500 at GreenFest: Talk About Mainstream Green!

Posted by Lynn Miller on Tue, Oct 26, 2010

When I attended GreenFest three years ago, it was my first close look at sustainable businesses in action. The exhibitors at GreenFest ’08 – the organizers’ fifth expo – tended to be small eco-entrepreneurs selling upcycled jewelry, fairtrade clothing, and organic food and personal care products.

Read More

Tags: Green Marketing, Sustainability Communications, Washington DC Region: Green Business