Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Clean Currents Business Blog: 3 Marketing Mistakes to Avoid in 2013

Posted by Lauren Lesser on Tue, Jan 22, 2013

Recently, 4GreenPs was spotted on Clean Currents' Business BlogClean Currents provides affordable, wind-powered electricity to homes & businesses in Maryland, Washington DC, and Pennsylvania.  You may have noticed their circular “powered by clean currents” logo in the windows of some of your favorite shops or restaurants, in a home in your neighborhood, or the home page of our website.

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Tags: Green Marketing, Marketing Trends, marketing mistakes, wind power, Clean Currents

Lynn Miller speaking at Green Festival DC on 9/30!

Posted by Lauren Lesser on Fri, Sep 28, 2012

Got weekend plans? Head over to Green Festivals DC, an epic expo of all things sustainability in DC!

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Tags: Green Marketing, DC, events, Green Festival, speaking

Thanksgiving: A Missed Opportunity for CSR

Posted by Lynn Miller on Mon, Nov 28, 2011

For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store. 

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Tags: Green Marketing, Sustainability Communications, Public Relations, CSR: Corporate Social Responsibility, Social Media

Three Key Takeaways from the HubSpot Users Conference

Posted by Lynn Miller on Thu, Sep 22, 2011

Last week I joined 1,000 other online (or inbound) marketers in Boston to hear Guy Kawasaki, Brian Halligan and Dharmesh Shah talk about the future of inbound marketing – and to finally meet one hundred or so other HubSpot partners “In Real Life."

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Tags: Green Marketing, Marketing Trends, Cleantech Marketing, Marketing Metrics, Greentech Marketing, HubSpot Tips, Inbound Marketing

The Entrepreneur's Dream: Build It and They Will Come

Posted by Lynn Miller on Tue, Sep 13, 2011

It happened again today. I got a phone call from an entrepreneur seeking advice about how to grow his business.

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Tags: Green Marketing, Entrepreneurs, Public Relations, Inbound Marketing

The Grassroots at the ASES National Solar Conference

Posted by Lynn Miller on Mon, May 23, 2011

Following is a guest post from Matt Carlson, CEO of Sunnovations.

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Tags: Green Marketing, Cleantech Marketing, Solar marketing, Greentech Marketing, Washington DC Region: Green Business

Smart Green Marketing Trends: New Ways to Reach Mainstream Consumers

Posted by Lynn Miller on Sat, May 21, 2011

If there’s one mantra I repeat over and over, it’s “Don’t preach to the deep green choir.”

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Tags: Green Marketing, Sustainability Communications

An Insider’s Look at a Green Internship: 4GreenPs’ Intern Talks to “Eye of the Intern”

Posted by Lynn Miller on Mon, May 16, 2011

Three years into Twitter now, and great things still happen. A few weeks ago, a sharp eyed tweeter caught my blog post about best practices for hiring interns in sustainable businesses.  The result? An invitation to our intern, Adrienne Weil, to blog about her experience working with 4GreenPs.

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Tags: Green Marketing, Twitter, Washington DC Region: Green Business

Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011 (Part 1: Sustainability Trends)

Posted by Lynn Miller on Fri, Jan 28, 2011

By now, you’ve probably read some marketing and sustainability trend forecasts for 2011. Why another? Because there’s not another one out there exactly like this one!

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Tags: Green Marketing, Sustainability Communications

CleanTech Marketer? GreenTech Marketer? Organic? Natural? Eco-Friendly? Better Know Why December 10 is An Important Day!

Posted by Lynn Miller on Fri, Dec 10, 2010

If you’re a marketer of “green,” “eco-friendly,” “natural,” “sustainable,” or “organic” products, today’s date – December 10, 2010 – should be circled on your calendar.

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Tags: Green Marketing, Sustainability Communications