Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Thanksgiving: A Missed Opportunity for CSR

Posted by Lynn Miller on Mon, Nov 28, 2011

For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store. 

Read More

Tags: Green Marketing, Sustainability Communications, Public Relations, CSR: Corporate Social Responsibility, Social Media

November 9th Will Change DC For the Better: Give to the Max Day

Posted by Lynn Miller on Tue, Nov 08, 2011

The date doesn’t yet resonate with many, but that will change. Tomorrow November 9th will be remembered as the day that millions were raised for DC area non-profits through Give to the Max Day.

Read More

Tags: non profit communications, DC non-profit development success stories, CSR: Corporate Social Responsibility, DC non-profit fundraising results

Talking CSR for Small Biz at the BizSmarts Expo

Posted by Lynn Miller on Wed, Oct 12, 2011

Perhaps because Corporate Social Responsibility starts with the word “Corporate,” some assume that CSR is only for Big Brand, Fortune 500 companies.

Read More

Tags: Marketing Trends, Entrepreneurs, CSR: Corporate Social Responsibility, Washington DC Region: Green Business

Messages Trump All at the Thoth Awards

Posted by Lynn Miller on Tue, Sep 27, 2011

If you’re in the Washington, DC area, you may have seen headlines about last week’s 43rd annual Thoth Awards.  Billed as “the best night of the year in PR,” it’s a major event for DC area PR agencies, Independent PR Alliance members, and in-house communications teams.   

Read More

Tags: non profit communications, Public Relations, CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business

The Importance of “Staying Put” to Advance Sustainable Food (Part III of III)

Posted by Lynn Miller on Thu, May 19, 2011

Completing the trio of postings recapping the Washington Post’s Future of Food Conference…

Read More

Tags: CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business

The Importance of “Staying Put” to Advance Sustainable Food (Part II of III)

Posted by Lynn Miller on Wed, May 18, 2011

Continuing from yesterday’s initial post on the Washington Post’s Future of Food Conference…stay tuned for the third and final post tomorrow!

Read More

Tags: CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business

“Where Wingtips and Birkenstocks Meet”- A Million Dollar Boost for Social Enterprise at Georgetown’s McDonough School of Business

Posted by Lynn Miller on Wed, Apr 20, 2011

“Not so long ago, social enterprise was relatively unheard of in corporate America or in business school. The two were as different as Birkenstocks and wingtips, and if they mingled at all, it was perhaps a goodwill gesture from the corporate side with a few zeroes at the end. But today, the two cultures are coming together in a union that has proved advantageous for both.”

Read More

Tags: CSR: Corporate Social Responsibility, SRI: Socially Responsible Investing, Washington DC Region: Green Business

Can You Run a Sustainable Company with Unpaid Interns?

Posted by Lynn Miller on Sun, Apr 03, 2011

As spring approaches, and intern hiring season kicks into high gear, there’s a debate raging in companies throughout the U.S. To pay or not to pay – that is the question.

Read More

Tags: CSR: Corporate Social Responsibility