The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend. Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.
Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog
In just four days, we've been surprised by an earthquake and humbled by the fury of Hurricane Irene. After being stranded in DC following the quake, I forgot how to text tweet - leaving me incommunicado. And while monitoring Twitter during Hurricane Irene, I realized that more widespread adoption of just a few Twitter best practices could speed the flow of information during a crisis.
Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.