Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Planning for the Unthinkable: Managing PR Crises

Posted by Lynn Miller on Mon, Jan 16, 2012

The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend.  Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.

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Tags: Case Studies, Public Relations, Crisis Communications

Essential Twitter Tips for Crisis Communications

Posted by Lynn Miller on Sun, Aug 28, 2011

In just four days, we've been surprised by an earthquake and humbled by the fury of Hurricane Irene.  After being stranded in DC following the quake, I forgot how to text tweet - leaving me incommunicado. And while monitoring Twitter during Hurricane Irene, I realized that more widespread adoption of just a few Twitter best practices could speed the flow of information during a crisis.

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Tags: non profit communications, Twitter, Crisis Communications

Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

Posted by Lynn Miller on Sun, Nov 14, 2010

Seventh Generation has announced on its blog, Twitter stream and FaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.”

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Tags: Sustainability Communications, Public Relations, Crisis Communications

Managing and Disclosing: Where’s Jeffrey Hollender?

Posted by Lynn Miller on Tue, Nov 02, 2010

Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.

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Tags: Green Marketing, Sustainability Communications, Public Relations, Crisis Communications, Social Media