Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

An Insider’s Look at a Green Internship: 4GreenPs’ Intern Talks to “Eye of the Intern”

Posted by Lynn Miller on Mon, May 16, 2011

Three years into Twitter now, and great things still happen. A few weeks ago, a sharp eyed tweeter caught my blog post about best practices for hiring interns in sustainable businesses.  The result? An invitation to our intern, Adrienne Weil, to blog about her experience working with 4GreenPs.

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Tags: Green Marketing, Twitter, Washington DC Region: Green Business

“Where Wingtips and Birkenstocks Meet”- A Million Dollar Boost for Social Enterprise at Georgetown’s McDonough School of Business

Posted by Lynn Miller on Wed, Apr 20, 2011

“Not so long ago, social enterprise was relatively unheard of in corporate America or in business school. The two were as different as Birkenstocks and wingtips, and if they mingled at all, it was perhaps a goodwill gesture from the corporate side with a few zeroes at the end. But today, the two cultures are coming together in a union that has proved advantageous for both.”

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Tags: CSR: Corporate Social Responsibility, SRI: Socially Responsible Investing, Washington DC Region: Green Business

Can You Run a Sustainable Company with Unpaid Interns?

Posted by Lynn Miller on Sun, Apr 03, 2011

As spring approaches, and intern hiring season kicks into high gear, there’s a debate raging in companies throughout the U.S. To pay or not to pay – that is the question.

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Tags: CSR: Corporate Social Responsibility

Part II of the Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011

Posted by Lynn Miller on Sat, Feb 05, 2011

(Read Part I, Top Sustainability & CSR Trends).

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Tags: RoI, Inbound Marketing, Online & Social Media Metrics, Social Media

Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011 (Part 1: Sustainability Trends)

Posted by Lynn Miller on Fri, Jan 28, 2011

By now, you’ve probably read some marketing and sustainability trend forecasts for 2011. Why another? Because there’s not another one out there exactly like this one!

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Tags: Green Marketing, Sustainability Communications

CleanTech Marketer? GreenTech Marketer? Organic? Natural? Eco-Friendly? Better Know Why December 10 is An Important Day!

Posted by Lynn Miller on Fri, Dec 10, 2010

If you’re a marketer of “green,” “eco-friendly,” “natural,” “sustainable,” or “organic” products, today’s date – December 10, 2010 – should be circled on your calendar.

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Tags: Green Marketing, Sustainability Communications

Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

Posted by Lynn Miller on Sun, Nov 14, 2010

Seventh Generation has announced on its blog, Twitter stream and FaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.”

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Tags: Sustainability Communications, Public Relations, Crisis Communications

Managing and Disclosing: Where’s Jeffrey Hollender?

Posted by Lynn Miller on Tue, Nov 02, 2010

Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.

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Tags: Green Marketing, Sustainability Communications, Public Relations, Crisis Communications, Social Media

The Fortune 500 at GreenFest: Talk About Mainstream Green!

Posted by Lynn Miller on Tue, Oct 26, 2010

When I attended GreenFest three years ago, it was my first close look at sustainable businesses in action. The exhibitors at GreenFest ’08 – the organizers’ fifth expo – tended to be small eco-entrepreneurs selling upcycled jewelry, fairtrade clothing, and organic food and personal care products.

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Tags: Green Marketing, Sustainability Communications, Washington DC Region: Green Business

Heading to the PRSA Conference? There’s An App For That! (And Here’s My Four Star Review!)

Posted by Lynn Miller on Sun, Oct 17, 2010

We all knew that this was the year of mobile marketing. In September, Apple CEO Steve Jobs announced that 6.5 billion apps had been downloaded from the App Store – with more than half of those downloads coming in just the past six months.

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Tags: Public Relations, Mobile Marketing