Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Three Key Takeaways from the HubSpot Users Conference

Posted by Lynn Miller on Thu, Sep 22, 2011

Last week I joined 1,000 other online (or inbound) marketers in Boston to hear Guy Kawasaki, Brian Halligan and Dharmesh Shah talk about the future of inbound marketing – and to finally meet one hundred or so other HubSpot partners “In Real Life."

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Tags: Green Marketing, Marketing Trends, Cleantech Marketing, Marketing Metrics, Greentech Marketing, HubSpot Tips, Inbound Marketing

The Entrepreneur's Dream: Build It and They Will Come

Posted by Lynn Miller on Tue, Sep 13, 2011

It happened again today. I got a phone call from an entrepreneur seeking advice about how to grow his business.

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Tags: Green Marketing, Entrepreneurs, Public Relations, Inbound Marketing

Essential Twitter Tips for Crisis Communications

Posted by Lynn Miller on Sun, Aug 28, 2011

In just four days, we've been surprised by an earthquake and humbled by the fury of Hurricane Irene.  After being stranded in DC following the quake, I forgot how to text tweet - leaving me incommunicado. And while monitoring Twitter during Hurricane Irene, I realized that more widespread adoption of just a few Twitter best practices could speed the flow of information during a crisis.

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Tags: non profit communications, Twitter, Crisis Communications

HubSpot Reinvents the Press Release: The Twitter News Release

Posted by Lynn Miller on Fri, Aug 19, 2011
For more than five years, marketing thought leaders have pronounced the press release dead – or at least on life support.  At first, the PR Establishment disagreed (and many Old Schoolers still do). But in 2008, the Securities and Exchange Commission ruled that “under certain circumstances” website and blog posts counted as full disclosure under Regulation FD.  Soon, the announcement of acquisitions via blog post – instead of the news wire – became commonplace, at least in the tech industry.

No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog.  What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.

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Tags: Public Relations, Twitter, Inbound Marketing, B2B Blogging

When Something's Gotta Give...A Blogging Break Comes to an End

Posted by Lynn Miller on Tue, Aug 16, 2011

My coach sounded alarmed. “Is it true you haven’t been blogging?”

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Tags: B2B Blogging

The Grassroots at the ASES National Solar Conference

Posted by Lynn Miller on Mon, May 23, 2011

Following is a guest post from Matt Carlson, CEO of Sunnovations.

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Tags: Green Marketing, Cleantech Marketing, Solar marketing, Greentech Marketing, Washington DC Region: Green Business

Smart Green Marketing Trends: New Ways to Reach Mainstream Consumers

Posted by Lynn Miller on Sat, May 21, 2011

If there’s one mantra I repeat over and over, it’s “Don’t preach to the deep green choir.”

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Tags: Green Marketing, Sustainability Communications

The Importance of “Staying Put” to Advance Sustainable Food (Part III of III)

Posted by Lynn Miller on Thu, May 19, 2011

Completing the trio of postings recapping the Washington Post’s Future of Food Conference…

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Tags: CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business

The Importance of “Staying Put” to Advance Sustainable Food (Part II of III)

Posted by Lynn Miller on Wed, May 18, 2011

Continuing from yesterday’s initial post on the Washington Post’s Future of Food Conference…stay tuned for the third and final post tomorrow!

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Tags: CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business

The Importance of “Staying Put” to Advance Sustainable Food (Part I of III)

Posted by Lynn Miller on Tue, May 17, 2011

A guest post from 4GreenPs’ wonderful intern, Adrienne Weil, soon to graduate with her MBA from Georgetown’s McDonough School of Business.

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Tags: Food Marketing, Washington DC Region: Green Business