Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Smart Green Marketing Trends: New Ways to Reach Mainstream Consumers

Posted by Lynn Miller on Sat, May 21, 2011

If there’s one mantra I repeat over and over, it’s “Don’t preach to the deep green choir.”

They’re already doing their bit for the environment. The challenge for marketers of energy efficient technologies is to reach the masses.

Check out my opinion piece in Comm Pro News — and please let me know what you think!

– Lynn

Tags: Green Marketing, Sustainability Communications