Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Lynn Miller

Recent Posts

Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011 (Part 1: Sustainability Trends)

Posted by Lynn Miller on Fri, Jan 28, 2011

By now, you’ve probably read some marketing and sustainability trend forecasts for 2011. Why another? Because there’s not another one out there exactly like this one!

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Tags: Green Marketing, Sustainability Communications

CleanTech Marketer? GreenTech Marketer? Organic? Natural? Eco-Friendly? Better Know Why December 10 is An Important Day!

Posted by Lynn Miller on Fri, Dec 10, 2010

If you’re a marketer of “green,” “eco-friendly,” “natural,” “sustainable,” or “organic” products, today’s date – December 10, 2010 – should be circled on your calendar.

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Tags: Green Marketing, Sustainability Communications

Seventh Generation & Jeffrey Hollender: A Case Study in Online Crisis Communications

Posted by Lynn Miller on Sun, Nov 14, 2010

Seventh Generation has announced on its blog, Twitter stream and FaceBook page that “co-founder Jeffrey Hollender’s employment relationship with the company has ended.”

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Tags: Sustainability Communications, Public Relations, Crisis Communications

Managing and Disclosing: Where’s Jeffrey Hollender?

Posted by Lynn Miller on Tue, Nov 02, 2010

Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.

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Tags: Green Marketing, Sustainability Communications, Public Relations, Crisis Communications, Social Media

The Fortune 500 at GreenFest: Talk About Mainstream Green!

Posted by Lynn Miller on Tue, Oct 26, 2010

When I attended GreenFest three years ago, it was my first close look at sustainable businesses in action. The exhibitors at GreenFest ’08 – the organizers’ fifth expo – tended to be small eco-entrepreneurs selling upcycled jewelry, fairtrade clothing, and organic food and personal care products.

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Tags: Green Marketing, Sustainability Communications, Washington DC Region: Green Business

Heading to the PRSA Conference? There’s An App For That! (And Here’s My Four Star Review!)

Posted by Lynn Miller on Sun, Oct 17, 2010

We all knew that this was the year of mobile marketing. In September, Apple CEO Steve Jobs announced that 6.5 billion apps had been downloaded from the App Store – with more than half of those downloads coming in just the past six months.

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Tags: Public Relations, Mobile Marketing

Read Before ReTweeting: The Curious Case of the EConsultancy Social Media and Online PR Report RTs

Posted by Lynn Miller on Fri, Oct 08, 2010

A flurry of ReTweets about a new EConsultancy social media market study caused me to raise an eyebrow late Friday afternoon.

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Tags: Twitter, Social Media

Five Top Tips from The Greater Washington Green Business Awards

Posted by Lynn Miller on Sun, Oct 03, 2010

Washington’s Green Business leaders gathered recently in the historic Willard Hotel to learn who had won the third annual competition to be named one of  the Washington, DC region’s most sustainable companies.  Along with some interesting stories from the winners and finalists, which you can read here in the Washington Business Journal, came a nice surprise. Alex Orfinger, the business lournal’s publisher, led a very interesting discussion with the green business awards’  judges, which left me with these five memorable take-aways:

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Tags: Washington DC Region: Green Business

And a New Blog is Born…

Posted by Lynn Miller on Mon, Sep 13, 2010

Three years after my personal blog changed the direction of my career and introduced me to a wonderful online community, I’m taking the plunge again.

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Tags: B2B Blogging