By now, you’ve probably read some marketing and sustainability trend forecasts for 2011. Why another? Because there’s not another one out there exactly like this one!
Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog
If you’re a marketer of “green,” “eco-friendly,” “natural,” “sustainable,” or “organic” products, today’s date – December 10, 2010 – should be circled on your calendar.
Back in March, I sat down with Jeffrey Hollender, the man who built Seventh Generation into one of the most successful sustainable brands in the world, and his hand-picked successor, new CEO Chuck Maniscalco, formerly of PepsiCo.
When I attended GreenFest three years ago, it was my first close look at sustainable businesses in action. The exhibitors at GreenFest ’08 – the organizers’ fifth expo – tended to be small eco-entrepreneurs selling upcycled jewelry, fairtrade clothing, and organic food and personal care products.
We all knew that this was the year of mobile marketing. In September, Apple CEO Steve Jobs announced that 6.5 billion apps had been downloaded from the App Store – with more than half of those downloads coming in just the past six months.
A flurry of ReTweets about a new EConsultancy social media market study caused me to raise an eyebrow late Friday afternoon.
Washington’s Green Business leaders gathered recently in the historic Willard Hotel to learn who had won the third annual competition to be named one of the Washington, DC region’s most sustainable companies. Along with some interesting stories from the winners and finalists, which you can read here in the Washington Business Journal, came a nice surprise. Alex Orfinger, the business lournal’s publisher, led a very interesting discussion with the green business awards’ judges, which left me with these five memorable take-aways: