Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Lynn Miller

Recent Posts

Planning for the Unthinkable: Managing PR Crises

Posted by Lynn Miller on Mon, Jan 16, 2012

The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend.  Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.

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Tags: Case Studies, Public Relations, Crisis Communications

Starting Fresh in 2012: Marketing Lessons from 2011

Posted by Lynn Miller on Tue, Jan 03, 2012

For many of us, it’s the first day back in the office after a well deserved break. 

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Tags: Marketing Metrics, RoI, Marketing Strategy, Marketing Planning, Social CRM, Online & Social Media Metrics

Thanksgiving: A Missed Opportunity for CSR

Posted by Lynn Miller on Mon, Nov 28, 2011

For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store. 

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Tags: Green Marketing, Sustainability Communications, Public Relations, CSR: Corporate Social Responsibility, Social Media

November 9th Will Change DC For the Better: Give to the Max Day

Posted by Lynn Miller on Tue, Nov 08, 2011

The date doesn’t yet resonate with many, but that will change. Tomorrow November 9th will be remembered as the day that millions were raised for DC area non-profits through Give to the Max Day.

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Tags: non profit communications, DC non-profit development success stories, CSR: Corporate Social Responsibility, DC non-profit fundraising results

Talking CSR for Small Biz at the BizSmarts Expo

Posted by Lynn Miller on Wed, Oct 12, 2011

Perhaps because Corporate Social Responsibility starts with the word “Corporate,” some assume that CSR is only for Big Brand, Fortune 500 companies.

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Tags: Marketing Trends, Entrepreneurs, CSR: Corporate Social Responsibility, Washington DC Region: Green Business

Messages Trump All at the Thoth Awards

Posted by Lynn Miller on Tue, Sep 27, 2011

If you’re in the Washington, DC area, you may have seen headlines about last week’s 43rd annual Thoth Awards.  Billed as “the best night of the year in PR,” it’s a major event for DC area PR agencies, Independent PR Alliance members, and in-house communications teams.   

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Tags: non profit communications, Public Relations, CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business

Three Key Takeaways from the HubSpot Users Conference

Posted by Lynn Miller on Thu, Sep 22, 2011

Last week I joined 1,000 other online (or inbound) marketers in Boston to hear Guy Kawasaki, Brian Halligan and Dharmesh Shah talk about the future of inbound marketing – and to finally meet one hundred or so other HubSpot partners “In Real Life."

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Tags: Green Marketing, Marketing Trends, Cleantech Marketing, Marketing Metrics, Greentech Marketing, HubSpot Tips, Inbound Marketing

The Entrepreneur's Dream: Build It and They Will Come

Posted by Lynn Miller on Tue, Sep 13, 2011

It happened again today. I got a phone call from an entrepreneur seeking advice about how to grow his business.

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Tags: Green Marketing, Entrepreneurs, Public Relations, Inbound Marketing

Essential Twitter Tips for Crisis Communications

Posted by Lynn Miller on Sun, Aug 28, 2011

In just four days, we've been surprised by an earthquake and humbled by the fury of Hurricane Irene.  After being stranded in DC following the quake, I forgot how to text tweet - leaving me incommunicado. And while monitoring Twitter during Hurricane Irene, I realized that more widespread adoption of just a few Twitter best practices could speed the flow of information during a crisis.

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Tags: non profit communications, Twitter, Crisis Communications

HubSpot Reinvents the Press Release: The Twitter News Release

Posted by Lynn Miller on Fri, Aug 19, 2011
For more than five years, marketing thought leaders have pronounced the press release dead – or at least on life support.  At first, the PR Establishment disagreed (and many Old Schoolers still do). But in 2008, the Securities and Exchange Commission ruled that “under certain circumstances” website and blog posts counted as full disclosure under Regulation FD.  Soon, the announcement of acquisitions via blog post – instead of the news wire – became commonplace, at least in the tech industry.

No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog.  What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.

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Tags: Public Relations, Twitter, Inbound Marketing, B2B Blogging