Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Planning for the Unthinkable: Managing PR Crises

Posted by Lynn Miller on Mon, Jan 16, 2012

The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend.  Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.

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Tags: Case Studies, Public Relations, Crisis Communications

Starting Fresh in 2012: Marketing Lessons from 2011

Posted by Lynn Miller on Tue, Jan 03, 2012

For many of us, it’s the first day back in the office after a well deserved break. 

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Tags: Marketing Metrics, RoI, Marketing Strategy, Marketing Planning, Social CRM, Online & Social Media Metrics