Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

The Fortune 500 at GreenFest: Talk About Mainstream Green!

Posted by Lynn Miller on Tue, Oct 26, 2010

When I attended GreenFest three years ago, it was my first close look at sustainable businesses in action. The exhibitors at GreenFest ’08 – the organizers’ fifth expo – tended to be small eco-entrepreneurs selling upcycled jewelry, fairtrade clothing, and organic food and personal care products.

Read More

Tags: Green Marketing, Sustainability Communications, Washington DC Region: Green Business

Heading to the PRSA Conference? There’s An App For That! (And Here’s My Four Star Review!)

Posted by Lynn Miller on Sun, Oct 17, 2010

We all knew that this was the year of mobile marketing. In September, Apple CEO Steve Jobs announced that 6.5 billion apps had been downloaded from the App Store – with more than half of those downloads coming in just the past six months.

Read More

Tags: Public Relations, Mobile Marketing

Read Before ReTweeting: The Curious Case of the EConsultancy Social Media and Online PR Report RTs

Posted by Lynn Miller on Fri, Oct 08, 2010

A flurry of ReTweets about a new EConsultancy social media market study caused me to raise an eyebrow late Friday afternoon.

Read More

Tags: Twitter, Social Media

Five Top Tips from The Greater Washington Green Business Awards

Posted by Lynn Miller on Sun, Oct 03, 2010

Washington’s Green Business leaders gathered recently in the historic Willard Hotel to learn who had won the third annual competition to be named one of  the Washington, DC region’s most sustainable companies.  Along with some interesting stories from the winners and finalists, which you can read here in the Washington Business Journal, came a nice surprise. Alex Orfinger, the business lournal’s publisher, led a very interesting discussion with the green business awards’  judges, which left me with these five memorable take-aways:

Read More

Tags: Washington DC Region: Green Business