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The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend. Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.
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For many of us, it’s the first day back in the office after a well deserved break.
For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store.
The date doesn’t yet resonate with many, but that will change. Tomorrow November 9th will be remembered as the day that millions were raised for DC area non-profits through Give to the Max Day.
Perhaps because Corporate Social Responsibility starts with the word “Corporate,” some assume that CSR is only for Big Brand, Fortune 500 companies.
If you’re in the Washington, DC area, you may have seen headlines about last week’s 43rd annual Thoth Awards. Billed as “the best night of the year in PR,” it’s a major event for DC area PR agencies, Independent PR Alliance members, and in-house communications teams.
Last week I joined 1,000 other online (or inbound) marketers in Boston to hear Guy Kawasaki, Brian Halligan and Dharmesh Shah talk about the future of inbound marketing – and to finally meet one hundred or so other HubSpot partners “In Real Life."
It happened again today. I got a phone call from an entrepreneur seeking advice about how to grow his business.
In just four days, we've been surprised by an earthquake and humbled by the fury of Hurricane Irene. After being stranded in DC following the quake, I forgot how to text tweet - leaving me incommunicado. And while monitoring Twitter during Hurricane Irene, I realized that more widespread adoption of just a few Twitter best practices could speed the flow of information during a crisis.
No one was surprised then, when HubSpot yesterday announced its latest acquisition via its blog. What was surprising was the way in which Hubspot released the news. In an elegantly simple spin on the traditional press release and Web 2.0’s Social Media Release, Hubspot segmented the release into a series of thirteen tweets, each one containing a #Hub140 hashtag, and a “Tweet This' link.