Green Marketing, CSR, CleanTech Blogging | The 4GreenPs Blog

Need a Green Job? Bethesda Green's 4th Annual Fields of Green Internship Fair

Posted by Lauren Lesser on Fri, Feb 01, 2013
Bethesda Green is holding its 4th annual Fields of Green Internship Fair on February 9th.  4GreenPs' own Lauren Lesser wrote about her experiences at Fields of Green last year - read more here.

There are lots of great companies attending this year, including Elysian Energy, Clean Currents, and Calleva Outdoor Adventure Camp.   Thanks to Bethesda Green for providing a great opportunity to connect green organizations with fantastic interns, our future green leaders. 

Good luck to this year's green internship-seekers!



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Tags: DC, Washington DC Region: Green Business, green jobs, Bethesda Green, Bethesda

Clean Currents Business Blog: 3 Marketing Mistakes to Avoid in 2013

Posted by Lauren Lesser on Tue, Jan 22, 2013

Recently, 4GreenPs was spotted on Clean Currents' Business BlogClean Currents provides affordable, wind-powered electricity to homes & businesses in Maryland, Washington DC, and Pennsylvania.  You may have noticed their circular “powered by clean currents” logo in the windows of some of your favorite shops or restaurants, in a home in your neighborhood, or the home page of our website.

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Tags: Green Marketing, Marketing Trends, marketing mistakes, wind power, Clean Currents

New York Times Exposes Our Lapsed Composter

Posted by Lauren Lesser on Thu, Jan 03, 2013

When I walked into the office this morning, I was thrilled to learn that Lynn was mentioned in a New York Times article on composting.

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Tags: DC, compost, Sustainability, New York Times, Washington DC Region: Green Business

Lynn Miller speaking at Green Festival DC on 9/30!

Posted by Lauren Lesser on Fri, Sep 28, 2012

Got weekend plans? Head over to Green Festivals DC, an epic expo of all things sustainability in DC!

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Tags: Green Marketing, DC, events, Green Festival, speaking

Planning for the Unthinkable: Managing PR Crises

Posted by Lynn Miller on Mon, Jan 16, 2012

The timing of this blog post may seem odd – after all, it’s late at night on a holiday weekend.  Who’s working? Well, if you’re responsible for your organization’s brand image, you are. After all, it’s a 24 x 7 job -- one where crises frequently break on the weekend.

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Tags: Case Studies, Public Relations, Crisis Communications

Starting Fresh in 2012: Marketing Lessons from 2011

Posted by Lynn Miller on Tue, Jan 03, 2012

For many of us, it’s the first day back in the office after a well deserved break. 

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Tags: Marketing Metrics, RoI, Marketing Strategy, Marketing Planning, Social CRM, Online & Social Media Metrics

Thanksgiving: A Missed Opportunity for CSR

Posted by Lynn Miller on Mon, Nov 28, 2011

For marketers, the focus this Thanksgiving was on Black Friday. Or should we call it Black Thursday? For the first time, some stores started their sales Thanksgiving night. Thousands of Americans skipped Thanksgiving dinner to wait in line for “once in a lifetime” deals, only to learn that the most coveted items were limited to as few as two per store. 

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Tags: Green Marketing, Sustainability Communications, Public Relations, CSR: Corporate Social Responsibility, Social Media

November 9th Will Change DC For the Better: Give to the Max Day

Posted by Lynn Miller on Tue, Nov 08, 2011

The date doesn’t yet resonate with many, but that will change. Tomorrow November 9th will be remembered as the day that millions were raised for DC area non-profits through Give to the Max Day.

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Tags: non profit communications, DC non-profit development success stories, CSR: Corporate Social Responsibility, DC non-profit fundraising results

Talking CSR for Small Biz at the BizSmarts Expo

Posted by Lynn Miller on Wed, Oct 12, 2011

Perhaps because Corporate Social Responsibility starts with the word “Corporate,” some assume that CSR is only for Big Brand, Fortune 500 companies.

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Tags: Marketing Trends, Entrepreneurs, CSR: Corporate Social Responsibility, Washington DC Region: Green Business

Messages Trump All at the Thoth Awards

Posted by Lynn Miller on Tue, Sep 27, 2011

If you’re in the Washington, DC area, you may have seen headlines about last week’s 43rd annual Thoth Awards.  Billed as “the best night of the year in PR,” it’s a major event for DC area PR agencies, Independent PR Alliance members, and in-house communications teams.   

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Tags: non profit communications, Public Relations, CSR: Corporate Social Responsibility, Food Marketing, Washington DC Region: Green Business