WHO WE ARE

Bringing Green to the Mainstream

Our mission is to use our talents to protect and preserve the Earth. We do this by serving companies and organizations that share our commitment to sustainability and engage in socially responsible business practices.

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neilsen PowerMom 50 Top Blogger 

 

Best Green Content on Twitter Shorty Award

 

  

 

WE’VE BEEN CALLED “SMALL BUT MIGHTY!”

Lynn Miller, Robyn Miller-Tarnoff and Leslie Gilliam
From left, Lynn Miller, CEO, 4GreenPs; Robyn Miller-Tarnoff and Leslie Gilliam, Public Relations Consultants, at work in our offices at Bethesda Green.  Don’t we look happy? Great work makes you feel that way!

Lynn Miller

Lynn Anne Miller, CEO

Prior to founding 4GreenPs in 2006, Lynn worked for more than 20 years with successful venture-backed start-ups and Fortune 500 firms, including Telogy Networks, Texas Instruments, American Mobile Satellite, Comsat, and CBS Inc. An early adopter of innovative marketing strategies, she developed one of the tech industry's first corporate SEO strategies in 1997, won the first Shorty Award for Best Green Content on Twitter, and launched one of the first green community blogs, which was named one of the top 50 in the US by Nielsen Media Research.

At 4GreenPs, Lynn works closely with clients to establish and implement results-driven marketing programs. She develops each client’s marketing program plan,  serves as the primary client interface, and assembles virtual specialist teams to best meet each account’s unique needs.

Lynn serves on the Board of the Independent PR Alliance, a section of the National Capital Chapter of the Public Relations Society of America. She holds a BA from Lehigh University, an MA from the University of Paris I/ Sorbonne, and an MBA from Georgetown University. She is a recipient of the Lehigh University Alumni Award, the university’s most prestigious alumni honor for service to the university, community, and profession. 

To see Lynn's full bio, click here

Anca Novacovici

Anca Novacovici, Partner, Environmental Sustainability & CSR

Anca Novacovici is a LEED AP, sits on the Board of the Green Building Institute, and is an Adjunct Professor at Montgomery College on sustainability topics.  She is the co-author of two books: 'DC Metro Area Green Career and Jobs Guide' and 'Sustainability 101: A Toolkit for your Business', and speaks frequently on various aspects of 'going green.'  Anca has been supporting businesses with their sustainability initiatives for over five years as President of Eco-Coach Inc, and has over ten years of experience with strategic planning, change management, business process redesign, benchmarking, training and communications. Anca holds a BS in Foreign Service from Georgetown University and an MBA from Thunderbird, the American Graduate School of International Management.

 

Leslie Gilliam

Leslie Gilliam, Public Relations Consultant

Leslie Gilliam’s deep expertise in public relations is focused on the female and environmental sectors, with special expertise in consumer products, organic foods, and eco-friendly cleaners.

At 4GreenPs, Leslie has played an integral role in the Earth Mama Angel Baby, NCC, Green My Parents, FreshFarm Markets, Mom Made Foods, Livability Project, Mr. Beams, and kajeet account teams.

Prior to 4GreenPs, Leslie provided PR counsel to companies including Honest Tea, America’s top selling organic bottled tea; Healthy Spaces, the first DC area environmentally friendly home cleaning service; and the Smithsonian Institution Press, publisher of award-winning non-fiction books. Leslie’s many successful media outreach campaigns have generated coverage in outlets including NBC Nightly News, CNN, The Washington Post, The New York Times, and Seventeen Magazine.

Previously, she was Director of PR/Marketing for the Girl Scout Council of the Nation’s Capital where she spearheaded the public relations efforts behind the annual cookie sale, helping push sales to a then all-time high of $11 million. She garnered national press coverage of the sale; Camp CEO, a leadership camp for D.C. area CEO’s and girls; Money Matters program; and coordinated special events on a national and local level.

During Leslie’s time with Honest Tea, Consumer Reports named the product best bottled tea. Leslie also worked on the development of Honest Tea’s first children’s drink, working with the creative team on product naming, messaging, focus group tastings, and packaging as well as leading communications outreach at key natural products shows such as Expo West and Expo East.

Leslie holds a BA from the University of North Carolina at Asheville in Journalism/Communications.

Robyn Miller-Tarnoff

Robyn Miller-Tarnoff, Public Relations Consultant

Robyn’s deep PR background includes a blend of senior level roles in a variety of settings: agency, corporate, and non-profit.

At 4GreenPs, Robyn has been a key member of the Earth Mama Angel Baby and Mr. Beams account teams. Robyn was responsible for securing media and blog placements and developing communications materials which helped Mr Beams triple its website traffic and double its sales within three months.

Prior to 4GreenPs, she spent five years managing publicity for the non-profit American Farmland Trust. There she cultivated relationships with reporters that generated millions of media impressions for the land conservation group in both consumer and trade press.

Robyn also served as account supervisor at Ogilvy Public Relations Worldwide, where she successfully brokered partnerships and expanded media coverage for a variety of clients. She has also worked for SeniorDECISION.com, Mental Health America, and the City of Boston.

Robyn holds a Masters in Public Administration from George Washington University’s School of Business and Public Management and a Bachelor’s degree from Tufts University.

Other Virtual Team Members

4GreenPs collaborates with other boutique agencies, larger firms, and some of DC’s top independent PR professionals. We scale up or down depending on client needs. Lynn Miller sits on the Board of the Independent PR Alliance of Washington DC, a sub-section of the Public Relations Society of America. Many of our choice collaborators are seasoned DC professionals whom we know well from IPRA.

Internship Program

Read about Our Wonderful Interns and The 4GreenPs Paid Internship Program

Our interns are wonderful young people, passionate about sustainability and using business to make the world a better place. We plan to keep these profiles up indefinitely, as they’ll always be a part of 4GreenPs. They come to us and share their energy, enthusiasm, and great ideas, and in return we give them a taste of the “real world” of running a green business. Our goal is that they leave us a bit richer – financially, intellectually, and emotionally.