Lynn Anne Miller
Prior to founding 4GreenPs in 2006, Lynn spent more than 20 years in sales, business development, PR and marketing communications positions in successful venture-backed tech start-ups and Fortune 500 firms. At 4GreenPs, Lynn works closely with clients to establish and implement results-driven marketing programs. She develops each client’s marketing program plan, serves as the primary client interface, and assembles virtual specialist teams to best meet each account’s unique needs.
An early adopter of innovative marketing strategies, Lynn developed one of the tech industry's first corporate SEO strategies in 1997, won the first Shorty Award for Best Green Content on Twitter, and launched one of the first green community blogs, which was named one of the top 50 in the US by Nielsen Media Research.
Lynn serves on the Board of the Independent PR Alliance, a section of the National Capital Chapter of the Public Relations Society of America, as well as on the Board of Companies for Causes. She holds a BA from Lehigh University, an MA from the University of Paris I/ Sorbonne, and an MBA from Georgetown University. She is a recipient of the Lehigh University Alumni Award, the university’s most prestigious alumni honor for service to the university, community, and profession.
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Maryanne Conlin is a consumer packaged goods trained marketer and award-winning social media strategist. At 4GreenPs, Maryanne provides strategic direction for digital marketing programs including Facebook advertising, engagement strategies, integrated blogger outreach programs, Pinterest and Twitter support, and campaign analytics.
Maryanne has worked extensively with companies in the food industry including Mission Foods, Avocados From Mexico and Mocafe, as well as brands targeting a wide range of consumers including Shoedazzle, Beach Body, Avery Dennison and Disney. Prior to joining 4GreenPs, Maryanne spent twenty years in brand marketing. She led marketing efforts at divisions of two multi-billion dollar companies; has taught marketing for top universities internationally and writes frequently on social media and marketing.
Maryanne holds a B.S. in marketing and an MBA from Thunderbird, the American Graduate School of International Management.
Anca Novacovici is a LEED AP, sits on the Board of the Green Building Institute, and is an Adjunct Professor at Montgomery College on sustainability topics. She is the co-author of two books: DC Metro Area Green Career and Jobs Guide and Sustainability 101: A Toolkit for your Business, and speaks frequently on various aspects of "going green." Anca has been supporting businesses with their sustainability initiatives for over five years as President of Eco-Coach, Inc, and has over ten years of experience with strategic planning, change management, business process redesign, benchmarking, training and communications. Anca holds a BS in Foreign Service from Georgetown University and an MBA from Thunderbird, the American Graduate School of International Management.
Leslie Gilliam’s expertise in public relations is focused on the female and environmental sectors, particularly consumer products, organic foods, and eco-friendly cleaners.
Since joining us in 2008, Leslie has played an integral role in the Kids LiveWell, Earth Mama Angel Baby, NCC, Green My Parents, FreshFarm Markets, Mom Made Foods, Livability Project, Mr. Beams, and kajeet account teams.
Prior to 4GreenPs, Leslie provided PR counsel to companies including Honest Tea, America’s top selling organic bottled tea; Healthy Spaces, the first DC area environmentally friendly home cleaning service; and the Smithsonian Institution Press, publisher of award-winning non-fiction books. Leslie’s many successful media outreach campaigns have generated coverage in outlets including NBC Nightly News, CNN, The Washington Post, The New York Times, and Seventeen Magazine.
Previously, she was Director of PR/Marketing for the Girl Scout Council of the Nation’s Capital where she spearheaded the public relations efforts behind the annual cookie sale, helping push sales to a then all-time high of $11 million. She garnered national press coverage of the sale; Camp CEO, a leadership camp for D.C. area CEO’s and girls; Money Matters program; and coordinated special events on a national and local level.
During Leslie’s time with Honest Tea, Consumer Reports named the product best bottled tea. Leslie also worked on the development of Honest Tea’s first children’s drink, working with the creative team on product naming, messaging, focus group tastings, and packaging as well as leading communications outreach at key natural products shows such as Expo West and Expo East.
Leslie holds a BA from the University of North Carolina at Asheville in Journalism/Communications.
Robyn’s deep PR background includes a blend of senior level roles in a variety of settings: agency, corporate, and non-profit.
Since joining us in 2008, Robyn has been a key member of the account team for the national award winning NCC fundraising campaign, "52 in 52." She also worked on the Earth Mama Angel Baby and Mr. Beams account teams. Robyn was responsible for securing media and blog placements and developing communications materials which helped Mr Beams triple its website traffic and double its sales within three months.
Prior to 4GreenPs, she spent five years managing publicity for the non-profit American Farmland Trust. There she cultivated relationships with reporters that generated millions of media impressions for the land conservation group in both consumer and trade press.
Robyn also served as account supervisor at Ogilvy Public Relations Worldwide, where she successfully brokered partnerships and expanded media coverage for a variety of clients. She has also worked for SeniorDECISION.com, Mental Health America, and the City of Boston.
Robyn holds a Masters in Public Administration from George Washington University’s School of Business and Public Management and a Bachelor’s degree from Tufts University.
Eric joins us from Canada’s McGill University, where he studied Psychology with minors in Management and Behavioral Science. Eric joined 4GreenPs after participating in the internship program. He specializes in media, design, and evidence-based marketing strategies. He is the former Creative Director and Founder of McGill's award-winning online magazine, Leacock’s.